Healthcare & Pharmaceutical / SK-II
Celebrating beauty – and pigs
Chinese New Year, also known as Spring Festival, is traditionally celebrated in February. But as 2019 is the Year of the Pig, we faced something of a challenge – especially when it comes to packaging beauty products.
The pigtail transforms into the Chinese character for ‘Spring’.
We decided to give “piggy’s” precious appendage our attention. A pale pink pigtail curls around the bottle, simultaneously rendering the Chinese character for ‘Spring.’ The result? Japanese minimalism – with a twist.
The Year of the Pig was re-imagined in multiple ways, but most other brands forgot the twist. Which meant SK-II could hog most of the attention.